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The Redwood City-based company has inkedd distribution dealswith , HelloAsi and the world's biggestt consumer electronics maker -- Osaka-based "We'll be able to leverager their salespeople, plus all their retailers," said 2Roam President and co-founder Bryan Wargo. "We'rwe very excited." 2Roam provides a server platform and application that allow customers to format and transport theif web site content from a simple PC to more than 60 differenyt wireless devices inmultiple languages. Hoping to cash in on the 1.
5 billion globak subscribers expectedby 2005, the company is targeting Asianj markets, where the popularity of wireless devicews is growing more quickly than in the Unite States. The company's engineers have been workinyg onthis screen-scraping technology since founding the company at the Panasoni Digital Concepts Center in Cupertino. But it wasn't until last summerr that they began integratingb technology for adoptionby Panasonic's parent Matsushita. That company -- whicgh also produces JVC and Quasae -- did more than $71 billion in sales last Since 2Roam is a private financial figures illustrating the impact of the Matsushita and othefrpartnerships weren't available.
Officials at Matsushita, OmniSkyu and HelloAsia were not immediatelu availablefor comment. 2Roam executives, however, said they did not slashy prices to draw in thebig players. "After sittingg side by side with us for six monthse and seeing oursweat equity" Matsushitq was willing to pay, said Andy 2Roam's director of strategic alliancesa and international business development. Barnes characterized all threwe partnership deals as filling out the marketing and saless side of the technology He addedthat 2Roam's first new custome r from the HelloAsia deal, Promise, is a Japanesde financial services company that generated about $2 billion last Said Barnes: "It's one thing to be a householdx name.
It's a another thintg to provide (technological) support for those customer Wethink that's enough to chew off operationally."
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