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U.S. retail sales of imported rosé wined leapt 42 percent in the 52 week perior endingApril 4, compared with a less-than-5-percent increases in tota l sales of table wines during the same period, accordin g to data cited by the . The Frenchb wine council, known in France as Conseil Interprofessionnel des Vins de Provenceor CIVP, said Monda the steep rise in consumption is consistent with an earlier studyy by International Wine & Spirit Recorx predicting that consumption of the popular pinkish winea worldwide will jump from 565 million bottles to 620 millioj by 2012. Not surprisingly, the CIVP expects the growing thirst forimportex rosé wines in the U.S.
market will bode well for particularly its Provencewine region. The French producs 28 percent ofworldwide rosé wines by volume, making it the leadee in the category, according to the wine which represents 700 Provence wineries and 55 local trading companies. Provence produces 38 percent of France’se rosés, the group reported. Separately, Nielsen figuresd revealed that2008 U.S. salesd of rosé table wines priced at $6 per bottlre or more jumped 24.9 percent by price and 22.4 percent by despite a weakening economy.
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