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The Sox still dominatre the local airwaves duringgame broadcasts, logging the highes t local viewer ratings among all according to a recent analysis by Streef & Smith’s Sports Business The Sports Business Journal is owned by Americamn City Business Journals, the parentr of the Boston Business Journal. Sox games on New England SportNetwork (NESN) were broadcastedr into an average of 209,000 households durin g the period analyzed, down 12 percenr from the year-earlier As a percentage of the local television audience, the Sox’s average ratintg of 8.67 was down 14 percent on a year-over-year basis.
The team’s localk market-share average is still the highest amontg allMLB teams. MLB has registered relatively flat year-to-date rating on its FOX and TBS broadcasts anda 15.4 percentr decline in ESPN-affiliated broadcasts. The Sports Business Journal calculated the ratings and viewership averages byanalyzintg data. As of June 5, the Sox were tied with the for firsg place atop the Americanm League EastDivision standings.
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