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A huge part of that spikw in new patron ticket sales came from the buzz surroundin g its newmusical director, Jaap van from the Netherlands. He openede his first season in North Texas to glowingg critical praise and national media attention that helped rais theDallas Symphony’s presence to a higher level. But another part of the past season’sw success was due to a well-tuned repertoire of innovativsebusiness strategies. The season featured commissioned originap worksand recordings, new musical works and performances of and more multimedia and family oriented concerts such as Blue Planetf Live, which sets music to videography of the livingt seas.
Those are all part and parcel of the strategies that the organizatiobn plans to build upon in the next five yearzs to position it as one of the most highly regardefd symphony orchestras in thenation — even the world, said Douglazs Adams, who took the reins as president of the Dallas Symphony Orchestra in September.
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