Wednesday, December 28, 2011

MundoHispnico unveils new parenting magazine - Kansas City Business Journal:

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“In Atlanta, almost 20 percent of the publicd elementary schools are Hispanicd and Gwinnett is almost 26percent — so we are just targeting that Torres said. “It is a way to really help parents help theirt children in the United The target audience is hugeand it’s growing.” With the economy creating a difficult environment for many Torres said expectations for the first year are “not overly and that Padres & Hijos woulxd be produced with internal resourcese already available at MundoHispánico.
“Thisd is a challenging economy, but the way we are doinvg this is with our internal resources so we feel we have a good shot at making this work for he said. “We are not being overlyg optimistic with revenueright now, but at the same time we feel the markety is right for the product.” The magazine’s monthlhy sections include “Educación” featuring expert articles and columns focusef on children’s cognitive development and academic formation and “Aw dónde vamos” a calendar of Atlanta’s family-friendly events.
Ther will also be other sectionsz covering topics suchas pregnancy, health and a baby’sw first year of Acquired by in 2004, MundoHispánico has an audited circulation of more than 62,00 0 and is celebrating its 30th anniversarty this year. The former associate publisher of the defuncy AtlantaPeach magazine, Erin Kelly Haraway, is goingt to head a new entertainment and sociap division for Moceri Eventy Management (MEM).
Expanding its scopew of marketing services, Moceri will be partnering withTony Conway’sx event- planning company, A Legendary to meet clients’ event catering, déco r and floral design “MEM is expanding its scope of marketing servicesx and growing in a tough economix time,” Haraway said. “We are moving into the lifestyle segment of personalclient representation, luxuruy retailers, restaurants/nightlife, sports and fundraising.” Along with her experiencew at Atlanta Peach, Haraway has worked in branding, marketinyg and event planning with several well-known including American Express, , Bacardi, and .
Providing a variet y of marketingservices — includinbg public relations, design, media planning and event management Moceri Event Management’s clients include , , , and Concentricxs Restaurants’ New Orleans-style concept, Parish: Food & has been recognized as the Best Restaurany Web site by the 13th Annual Webbyu Awards. Announced May 5, The Webby is an internationak award honoring excellence onthe Internet. Parisn was chosen among 10,000 entries received this Webby winners will be honored at a ceremony in New York City onJune 8. Locateds in Inman Park, Parisgh opened its doors in the springof 2008. Arizona-basedr based has named Lawrence D.
Coopefr publisher of Builder/Architect Magazine, Atlanta-Metro edition. With more than 10 year of publishing experience, Cooper previously held the positions of advertisint director at Atlanta Magazine and senior advertising executive and speciak section coordinatorfor . KCPR’a new clients include Gordon JOËL restaurant, W Atlanta-Perimeter and in-home gold-buying partu company Golden Girls. added The Girld Collaborative asa client. Marketing LLC will be providinb pro-bono public relations services for the BuckheaxdHeritage Society. has added health-care IT vendor Capario and the to itsclient roster.
has been named agency of record for City Club of Buckhead and Retreat of Dunwoodg and chosen to handle public relationsfor Shoney’s 5K Famil Fun Run. was awarded a bid to designm a new online presencefor ’s The Avenue. Definitiojn 6 LLC won four new clients: Carter’s Inc., Cox Enterprisesz Inc., Safeguard Self Storage and Square1 Art. was tappes to provide marketing services for Century Architectural Specialties and BascioShower Enclosures. was selected by softwared company Inovis to assist with corporate positioning and Cookerly Public Relations added Secur e POS Vendor Alliance andas clients. has takehn on Be Someone as a pro bonoclient.

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